Supersecret!!
Post-algo! Anti-AI slop! Pro fun!
Currently in development.
Films, publication, events
OFFICIAL CORPORATE ANNOUNCEMENT
by Luna Kaitlin Murs, Chief Everything Officer
Hello nice grant reviewers, venue people, and future friends!!
After months of strategic planning with my executive advisory board (Von, my dog, who is excellent at finding stuff, and my grandpa’s old tape player, which specializes in sounding old on purpose—I’m told that’s cool), I am pleased to announce that Luna Kaitlin Murs' Supersecret Media Empire!! has completed a full corporate rebranding.
Effective immediately, we are now simply Supersecret!!
I know what you're thinking: "Lu, why mess with a good thing?” Well, every serious media company eventually shortens its name. It's how you know they're serious!!
Highlights of the new brand:
Short name. One word, like all the big guys.
Less Baby-ish Punctuation. We've cut our exclamation points from seventeen to two. Two is the minimum required to know we mean it!!
Platform Strategy. After extensive research, we've determined the best platform is a room. Ours launches fall 2027. It has seats, just one screen, and a snack table.
Exclusive Content. Three of my favorite Portlanders, each introduced by an official Supersecret!! field report, then doing their thing live, right in front of you. I’ll ask some questions, too, because people talk a lot on the internet. But unlike your phone there will be no skipping ahead. No autoplay. No 2x speed. (Unless the song happens to just be real fast.) Our analytics department (Von) will measure engagement by whether she stays awake or not.
Print Edition. Our first official issue: artist interviews conducted with journalistic rigor. Maybe over tacos. [“Definitely over tacos.” —Von] Plus our investigative desk on how AI is probably making fun of you behind your back.
Growth Strategy. Other media empires spend a fortune keeping you alone with a screen. Our growth strategy is that you bring a friend. Two if you’re really cool!!
Our legal department (Von again) has asked me to note there will be a family edition earlier in the afternoon and a grown-up edition later. "Grown-up" just means a later bedtime. Nothing boring. Or gross.
Thank you for your support as we enter this exciting new chapter of sophisticated, super-serious, in-person influencing and fun!!
Very professionally yours,
Lu Murs
Editor-in-Chief and Founder, Supersecret!!
P.S.: I’m not writing a “P.P.S.” because I’m too old for that now. Sorry!!!!!!!!!!!!!!!!!
Various Luna iterations, 2024-present.
Mock-ups of the publication, two-color Risograph printing by Outlet PDX.
Run of show
SUPERSECRET!!
Grown-up edition (about 105 minutes, including intermission)
Doors — 30 min
Music. Lu outtakes loop on the screen. Publication given out.
Welcome from Lu — 3 min
Live from her blanket-fort headquarters.
Act One — 20 min
Random Rules: Lu explains one real platform mechanism (1 min)
Field report: a short documentary profile (3 min)
Live performance (10 min)
Lu interviews the artist (5 min)
Act Two — 20 min
Same format, second featured Portlander.
Intermission — 15 min
Act Three — 20 min
Same format, third featured Portlander.
Sign-off from Lu — 3 min
Family edition (about 1 hour, earlier in the day)
Two field reports, interviews, shorter performances—more pedagogy than the grown-up show.
Budget
SUPERSECRET!! — PROJECT BUDGET
Artists and creative team — $3,000 total
Printing — $1,700 total
The first issue (150 copies, two-color Risograph): $1,200
Poster campaign (five monthly runs): $500
Puppets, set, and props — $300 total
Total — $5,000
Luna Kaitlin Murs—or just Lu to you and me—has lived in my sketchbooks since summer 2024. All along, the question was where she belongs. Lu is a vessel for satirizing optimization culture, so putting her online would make her the thing she mocks. She runs a media empire out of whatever’s lying around: a Walkman, a telephone, a transistor radio, her dog Von. Why “supersecret”? Maybe she feels a little old for such a rich inner life, a common malady in the age of the personal brand. She understands the internet the way a kid might and copies it literally. In her hands the hidden machinery of platforms and AI becomes visible, and a little ridiculous. The laughs do the teaching. Lu brings together my work in journalism, comedy, and pediatric research. So she lives where she makes the most sense: in person, in two versions, one for kids and their families and one for people who think they know better (but, shhhhh…. usually don’t).
Early sketch of Lu, summer 2024..
A World Without
In the spring of 2026, I got the opportunity to explore the mystery that is Dave Lewinsohn. Sure, he’s a physician-scientist who has dedicated his life to ending tuberculosis. Any quick Google search will tell you that. His trademark humility and restraint forestall the rest. The resulting film traces his thinking from TB's history to the present crisis, told in his own voice. Like Dave’s own work, the story makes surprising connections and is rooted in collaboration.
Dave is a hard man to profile. He’d rather talk about the work than himself. So in this excerpt his wife and longtime collaborator, Debbie, tells his story with him, and in the space between how she sees him and how he sees himself, he comes into focus. (In the full film, Portlanders who’ve never met him take turns reading his biography aloud.)
That’s how I like to make portraits: intimate and built from the people around the subject—so a community shows through the individual. The short films / field reports in Supersecret!! use the same approach, with puppets asking the questions instead of, well, me. (This is definitely more value for your dollar. Trust me.) Also, like the Supersecret!! films, “A World Without” was produced for a live event and designed with this intimacy in mind.
How We Made It
Excerpt, 4:41
Directed by Andrew Stout, 2026, United States
With Dave Lewinsohn, Deborah Lewinsohn, Olivia Cheston, Debi Joanitis, Tag, Meghan Cansler, Lynne Swarbrick.
is a Portland writer, producer, and filmmaker.. He spent the first part of his career in journalism, writing for the Atlantic Monthly, Interview, and the Economist, before moving into pediatric research coordination. He has directed comedy and live music events at Fuse/Backdoor Theater (as “Violet Eileen”) and has served as a production consultant at El Centro Milagro. A World Without is his first film.
Andrew Stout
andy@andrew-stout.com
